As we saw, just adding video in the subject line increases your open rates. It’s a shame that you can’t easily embed videos in email or send video emails because, after animated gifs, this may be the best way to capture the reader’s attention. Sending large video files in email is an experience you don’t want to go through.įor video marketing, these are all gigantic drawbacks. You’ll also need to figure out a fallback image. The problem: your viewers may not be able to watch the HTML5 video unless you take the time to properly code them. If you want to get technical, you could try embedding videos in emails using HTML5. Encoding… Ugh! Depending on the video recording software you use, you may find that you need to adjust the resolution and bitrate.You have to wait for the upload and the other person has to wait for the download. Or maybe you’re thinking of using a cloud file sharing service like Google Drive or Dropbox. Who wants to wait for hundreds of megabytes to upload? There’s also the small issue of the recipient needing to download the video before they can watch it. It’s not a bad one either, however, you’ll need to upload your videos manually. You may be considering video hosting as an option. That’s pretty reasonable until you realize that a 20-second video can easily be around 25 MB. Gmail, for example, has an email attachment limit of 20 MB. Most of us have tried to send large video files via email and know the drill. Sending long videos through email is actually a lot more complicated than it seems. The short answer: YES! Yes, you absolutely should use video email software. That’s a huge margin! Do I need video email software? Why? Studies show that simply adding the word “video” to the subject line can increase sales by 300%. The average company can send anywhere between 2 to 8 promotional emails per month. Plus, video emailing brings results, especially in email marketing. Video email helps you stand out in an overflowing inbox. Recording and emailing video is a fairly unexplored option. The War for Attention is real and, if you want to succeed, you need a way to stand out from the pack. Not to mention, there’s no need for proofreading! Not too bad, right? But given the fact that working people send on average 40 emails per day, you likely spend (or, rather, waste) a LOT of time typing.Now compare that to the average speaking rate of 100 to 130 words per minute, and you can see that it is much faster and more convenient to record a video than to continually type. The average person can type 37 to 44 words per minute. This is especially useful for remote sales teams. Sending a video email is a surefire way to insert that human element to a rather cold form of nonverbal communication. Also, consider the fact that your reader may very easily pick up a tone that you certainly did not intend to insinuate. It’s difficult to convey emotion through email, especially in formal letters. Reading words on a screen can often lack feeling or general emotion. There are multiple reasons why video emailing is a great email alternative that beats traditional electronic letters… Why send a video email in the first place? Please give us a few moments to make a believer out of you. It’s not as daunting a task as you may think! It’s not even difficult, nor complex in any way. Sick of typing emails all day? All of this frustration and annoyance can be avoided if you simply send a video email. You know you need to write up a detailed email to a client which makes you want to groan in despair and let your head fall forward onto your keyboard. Picture for a moment that you are at your computer staring at a blinking cursor inside the draft box of your email. Using the SendGrid Node.Video Email: How To Record And Send Video Messages That aside, it’s still an option, and we support it in our client libraries.ĬID images work by attaching the image to the email you send and then using standard HTML image tags that reference that image to eventually embed it in the email when the user opens it. To me, CID (or Content-ID) feels old, and something very akin to working with emails in Outlook. For Twilio SendGrid users, we’ll show you how you would use these options with SendGrid, so you can look at your needs and your audience and make up your mind. In this post, we’ll show you how to embed an image in an email with all these options-plus, we’ll address the pros and cons of each. Do you link out to the image on a CDN? Do you embed it and reference it via a CID tag? Maybe as a linked image? Which one should you choose? Even if it’s just a logo, you’ll find it helps to add a touch of legitimacy to what you send out. It’s nice to spice up your marketing or transactional emails with a few images from time to time. Looking to embed images in your emails? You’ve come to the right place.
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